PRIME TIME

ISBN: 9781626612020 Géneros: APTX Sinópsis: Prime Time The Game of Television is a roleplaying simulation of Americas television business This book is the players manual to that simulation It provides the rules facts and procedures through which students assume the roles of producer network executive and advertiser Over the course of a semester students live the history of television beginning in a three network overtheair broadcast environment and ending in a digital world where viewers can watch programming from multiple sources with diverse forms of financial support using a variety of different devicesPrime Time is organized into three seasons corresponding with the evolution of the medium Season One The Broadcast Era introduces studentplayers to the essential roles that comprise network television including executives and producers the judicial system advertisers and viewers It also addresses program content standards as well as financesSeason Two The Cable Era broadens students understanding of television to include cable networks satellite and cable distributors Independent Service Corporations and the Public Broadcasting System Advertising demographics and ratings generated in the game become keys to programming strategy Season Three The Digital Era brings the game into todays multiscreen environment and includes player Awards of Merit and gradingThrough the course students develop a firsthand understanding of television as a multibillion dollar industry subject to powerful outside pressures as well as internal competitionPrime Time The Game of Television offers an active creative handson learning experience for students of media television and communicationsJames Gardner holds an MFA in directing from the Yale School of Drama an MA in theatre and a BA in writing from the University of Pittsburgh He is an associate professor and the Director of Television Studies at Chapman Universitys Dodge College of Film and Media Arts as well as a prolif