TRENDING

Google Trends is an online tool developed and provided by the Internet giant Google. It shows interest in specific search terms entered into the Google search engine over time. The tool can be used to study public interest in virtually any topic. It has become an invaluable research resource for scientists, economists, journalists, and business professionals. This book offers an introduction to Google Trends, explaining what it does, how it works, and providing examples of how it has been used to better understand the world around us.