DANA L. THOMAS

There was a time when luxury was available only to the rarefied and aristocratic world of old money and royalty Luxury wasn't simply a product, it was a lifestyle, one that denoted a history of tradition, superior quality and offered a pampered buying experience Today's luxury marketplace would be virtually unrecognizable to its founders...

La periodista Dana Thomas nos brinda el más apasionante recorrido por la historia de la industria de la moda para ofrecernos un panorama único y sorprendente del papel del lujo en la sociedad actual. Aquellos talleres familiares donde marcas como Dior, Louis Vuitton o Prada fabricaban articulos exclusivos se han convertido en grandes corporaciones cuyos objetivos ya no son la calidad y la exquisitez sino la imagen de marca y? los beneficios. Ya no importa lo que el articulo es, sino lo que representa. Hoy, las marcas de lujo proporcionan a toda la clase media la ilusion de pertenecer a la elite; un perfume o un complemento constituyen un rasgo de distincion al alcance de cualquiera. ¿Podemos hablar de democratizacion del lujo o este ha perdido su razon de ser? ¿Como ha afectado la masificacion a la calidad de los productos? ¿Que diferencia a marcas como Gucci o Chanel de otras como Gap o Zara? En suma? ¿sigue siendo hoy el lujo lo mejor que el dinero puede comprar?

In Gods and Kings Dana Thomas, author of Deluxe, tells the story of how John Galliano and Alexander McQueen changed the face of fashionIn the first decade of the 21st century the fashion world was dominated by two very different but equally successful and turbulent figures. But, within twelve months, Alexander McQueen had committed suicide, and John Galliano had professionally imploded. Who was to blame? And how was fashion changed by their rise and fall? Spanning the 80s, 90s and noughties, Gods and Kings tells the story of these two charismatic figures and times of great change in the world of fashion, from Londons raucous art and club scene to the old-world glamour of Parisian couture, and reveals the machinations of this notoriously secretive industry.[Praise for Dana Thomass Deluxe]: A crisp, witty social history thats as entertaining as it is informative - New York TimesDefinitive - Daily TelegraphDana Thomas began her career writing for the Style section of The Washington Post and served as Newsweeks European culture and fashion correspondent for fifteen years. She has written for TheNew York Times Magazine, The New Yorker, WSJ, the Financial Times, Vogue, Harpers Bazaar, and was the European editor of Conde Nast Portfolio. She is a contributing editor for T: The New York Times Style Magazine, and is the author of the New York Times bestseller, Deluxe: How Luxury Lost Its Lustre. She lives in Paris.