Nancy Duarte

Desde 1988, la galardonada empresa de Nancy Duarte ha creado más de un 250.000 presentaciones, muchas de ellas de reputadas marcas y líderes mundiales entre los que se encuentran Adobe, Cisco, Facebook, GE, Google, Al Gore, HP, McAfee, Microsoft, Nokia, Qualcomm, TED y Twitter.Aplicando tecnicas que normalmente estan reservadas para el cine y la literatura, Resonancia nos muestra la manera de transformar cualquier presentacion en una aventura fascinante. Con este libro aprenderas a entender a tu publico, a crear contenidos convincentes y aobtener una respuesta entusiasta.

Fomenta la acciónConecta con el público Vende tus ideasDeja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demas. Entre otros aspectos, esta guia te ayudara a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a publicos dificiles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atencion de tu publico y encontrar el tono adecuado a cada situacion.Elaboradas por la Harvard Business Review, el sello editorial mas fiable del mundo de los negocios, las Guias HBR ofrecen soluciones inteligentes y consejos utiles y sencillos para enfrentarse a los desafios laborales mas importantes.

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on. Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for todays leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. Almost every role today uses data for decision-making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish. Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data; there are plenty of books covering that. Instead, youll learn how to transform numbers into narratives to drive action. It will help you communicate data in a way that creates outcomes both inside and outside your own organization. It will help you earn a reputation as a trusted advisor, which will advance your career. It will help your organization make faster decisions and inspire others to act on them! Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.Winner of 8 Book Awards!2020 AXIOM BUSINESS BOOK AWARDS GOLD MEDAL2019 FOREWORD INDIES AWARD SILVER MEDAL2019 IBPA BENJAMIN FRANKLIN BOOK AWARD GOLD WINNER

Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly ROBERT B. CIALDINI, author of InfluenceTo envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.Great leaders arent measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loudSUSAN CAIN, AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTIONLeading people through change is hard to do, especially for leaders who dont communicate well. But Illuminate makes it easy with a clear road map and comprehensive communication tool kit that will help any leader learn how to inspire and activate peopleBETH COMSTOCK, VICE CHAIR OF GE

Slide:ology le enseñará a pensar visualmente y a realizar presentaciones memorables.

Elaboradas por la Harvard Business Review, el sello editorial más fiable del mundo de los negocios, las Guías HBR ofrecen soluciones inteligentes y consejos útiles y sencillos para enfrentarse a los desafios laborales mas importantes.Deja de sufrir por las presentaciones. Esta guia te proporcionara la seguridad y las herramientas necesarias para poder persuadir a tu publico, vender tus ideas y sorprender a los demas. Entre otros aspectos, esta guia te ayudara a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a publicos dificiles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atencion de tu publico y encontrar el tono adecuado a cada situacion.