Nick Bilton

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.Both visionary and practical, I Live in the Future & Here's How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. • By understanding how the Internet is creating a new type of consumer, the "consumnivore," living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for "anchoring communities" that tame information overload and help determine what news and information to trust and consume and what to ignore..CONTINÚA

¿Son las redes sociales útiles sólo para narcisistas con ganas de compartir demasiado? ¿Nos está volviendo estúpidos Internet? ¿Es cierto que las tareas múltiples hacen que te descentres? El mundo, t

"Biltonovo pátrání po Silk Road je dramatické a chvílemi téměř neuvěřitelné. Vaše oblíbené thrillery zblednou závistí."— STEVEN PRESSFIELD, autor knihy Válka umění "Schválně, jestli tuhle knihu dokáž

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Biltonwith tongue-in-cheekshows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.Both visionary and practical, ILive in the Future & Heres How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: With a walk on the wild sidethrough the porn industrywe see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. By understanding how the Internet is creating a new type of consumer, the consumnivore, living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for anchoring communities that tame information overload and help determine what news and information to trust and consume and what to ignore. Why the map of tomorrow is centered on Me, and why that simple fact means a totally new approach to the way media companies shape content. Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences. I Live in the Future & Heres How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Biltons website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today its everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the worlds living room during live TV events to President Trumps preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitters early exponential growth, following the four hackersEv Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. Its a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

A NEW YORK TIMES BESTSELLERThe unbelievable true story of the man now pardoned by President Trump In 2011, a twenty-six-year-old programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything drugs, hacking software, forged passports, counterfeit cash, poisons free of the governments watchful eye. While the federal government were undertaking an epic two-year manhunt for the sites elusive proprietor, the Silk Road quickly ballooned into a $1.2 billion enterprise.Ross embraced his new role as kingpin, taking drastic steps to protect himself including ordering a hit on a former employee. As Ross made plans to disappear forever, the Feds raced against the clock to catch a man they werent sure even existed, searching for a needle in the haystack of the global Internet.Drawing on exclusive access to key players and two billion digital words and images Ross left behind, New York Times bestselling author Nick Bilton offers a tale filled with twists and turns, lucky breaks and unbelievable close calls. Its a story of the boy next doors ambition gone criminal, spurred on by the clash between the new world of libertarian-leaning, anonymous, decentralised Web advocates and the old world of government control, order and the rule of law.

Desde fuera, la red social Twitter parece ser la típica compañía sin problemas y afortunada asentada en Silicon Valley. Una historia más de una pequeña empresa tecnológica que acaba consiguiendo un éxito desmesurado: Un grupo de jovenes programadores construyen una empresa con la esperanza de hacerse ricos y cambiar el mundo. Y lo consiguen.Pero Twitter no se creo de la manera que se nos ha vendido publicamente. Es, al contrario, una historia de traicion, de inversores despiadados y de luchas de poder que acabaron con la expulsion de los fundadores de Twitter, de directores ejecutivos, de empleados, de inversoresy de miembros del consejo.Esta tambien una historia de fama. De influencia. De poder. De dinero. Es una historia, retratada por el periodista de The New York Times Nick Bilton, que define a una generacion en la que los ingenieros de software se han convertido en celebridades de fama mundial.