ROM BRAFMAN

Recurriendo a investigación de vanguardia en los campos de la psicología social, la economía conductual y la conducta organizacional, El Impulso irracional revela las fuerzas que, al margen de la lógica, influyen en nuestra vida personal y profesional, entre las que se cuentan: la aversion a la perdida (la tendencia a hacer todo lo posible para evitar aquello que se percibe como un perjuicio), el sesgo diagnostico (la incapacidad para reconsiderar nuestras opiniones iniciales sobre personas y situaciones) o el efecto camaleon (la inclinacion a asumir caracteristicas que se nos han asignado de manera arbitraria).Es un libro original, practico, recurre a ejemplos reales de los que se extraen conclusiones aplicables en el dia a dia. Estilo ameno, facil lectura.

In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.Drawing from recent research in psychology and sociology, and told through the same kinds of engaging stories that made Sway a New York Times bestseller, Click takes us on a roller coaster journey of discovery into those moments in our lives when we are in the zone - when the rest of the world drops away and everything seems to fall into place.

Why are we more likely to fall in love when we feel in danger?Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that were much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.

IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversitya difficult childhood, career turbulence, sudden bouts of bad luckwill succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not supposed to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In Succeeding When Youre Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: The critical importance of the Limelight Effectour ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces The value of a satellite in our livesthe remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference The power of temperamentpeople who are able to tunnel through lifes obstacles have a surprisingly mild disposition; they dont allow the bumps in the road to unsettle them By understanding and incorporating these strat-egies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to chall-enges in our personal lives.