Sergio Rodríguez

Un curioso e interesante recorrido por los anuncios más célebres de la historia de la publicidad española. Los hemos oído tantas veces que han pasado a formar parte de nuestra historia íntima y colectiva. ¿Quien no se acuerda del anuncio del detergente Colon con el que juega el titulo de este libro, o de Rodolfo langostino con su famoso llevame a casa de Pescanova, o del repetidisimo jingle de ColaCao: yo soy aquel negrito Dividido por decadas, cada inicio de capitulo va acompañado de una pequeña introduccion sobre la situacion socioeconomica de la epoca y un breve analisis de la situacion que atravesaba la publicidad española, para a continuacion hacer un animado repaso de los anuncios mas destacados de la decada a traves de imagenes, ilustraciones, fotografias y esloganes que seguro todos recordaremos. El resultado es un atractivo libro sobre la historia de la publicidad española que hara aforar todos aquellos pegadizos esloganes y comentadisimas imagenes que forman parte de nuestro imaginario colectivo, y tambien del personal, porque, al primo de Zumosol, al algodon que no engaña, al ¿Es nuevo? No, lavado con Perlan, seguro que se asocia un momento, un lugar, un recuerdoPrologo del libro de Agustin Medina, autor de campañas tan emblematicas como la de Aprende a amar la tonica (Schweppes) o la tacita a tacita de cafe Monky con Carmen Maura. En la linea de Made in Spain (2008), el libro reune todas las condiciones para convertirse en un exito de ventas. Sergio Rodriguez es especialista en publicidad y ha creado un proyecto online sobre la historia de la publicidad que se ha convertido en el principal referente sobre el tema en la red.

X PREMIO TIFLOS DE NOVELA Esta es la historia de un padre especial contada por un hijo que no lo es. Una novela que aborda el eterno conflicto generacional desde una perspectiva nueva y descabellada, lanzando una mirada divertida a ciertos convencionalismos de la España de Transicion a traves de una interpretacion muy peculiar del rock and roll. Don Alfredo Medina Ocon, un alto funcionario de carrera y prestigio impolutos, parece comprender de pronto el significado de aquel verso de Leonard Cohen: "Me sentenciaron a veinte años de aburrimiento por intentar cambiar el sistema desde dentro." En su fuga o en su busqueda, eso depende de quien y como se mire acabara desmontando todos los prejuicios de una familia demasiado perfecta. Cada uno de sus miembros reacciona como puede ante esa metamorfosis que acabara transformandolos tambien a ellos, y en especial al hijo que cuenta la historia desde una perspectiva alucinada y sincera. Porque solo a traves de la sinceridad conseguira mirarse en el espejo y dar respuesta a la famosa pregunta de Bob Dylan que da titulo al libro: How does it feel to be on your own, with no direction home like a rolling stone.

Spanish is the most widely spoken Romance language, with more than 400 million native speakers all over the world. It is the official language in 21 countries including Spain, Mexico, Colombia, Puerto Rico, Cuba, Argentina, and Equatorial Guinea. It is the most popular second language in the United States and Europe. The large population of Spanish speakers around the world in four continents and beyond makes it a smart choice for a second language. The fast and steady growth of the Spanish speaking population has made Spanish a necessity in business. Learning Spanish will empower you to communicate in the most productive way with Spanish speaking co-workers, employees, or customers. Hispanic consumers are the most dynamic market segment in North America. Knowing Spanish is particularly advantageous if youre in the healthcare or education sector. The globalization trend has made it possible to tap this vast and fast growing market segment. Health practitioners and professionals who want to provide the best services to their Spanish-speaking clients will want to speak and understand their language to ensure that there are no barriers to excellent service. If youre looking for job opportunities worldwide, having Spanish in your resume will certainly confer definite advantages over those who are monolingual. If you have plans of travelling to Spanish-speaking regions, the ability to understand and speak the language will make your trip a truly enriching experience. If this is your first time to learn a Romance language, you can use this knowledge to easily learn other related languages.The book "Spanish for Beginners" is designed to help you learn Spanish and bridge the communication gap in as fast as one week. It is written with the self-learner in mind and organized to help its readers understand and speak the language confidently within a short span of time. This learning material will prove that by identifying the most important features of a language and by applying proven techniques and strategies to language learning, anyone can master the basics of the language and use this knowledge base to start speaking confidently and properly in Spanish in as little as seven days.Learning a language permanently requires mastery of its fundamentals. This book highlights the important features of the Spanish language in the areas of grammar, pronunciation, syllabication, sentence formation, and communication.

Have you ever wanted to learn Spanish and have fun at the same time?Most of the time, teaching books are boring. They always have the same kind of format: Two (sometimes more) people talking about where the library is, or where to find Juan.Thats boring, and to be honest, its not a great way to learn the language (not to mention that they dont always talk about things that you might encounter in your daily life, for example, a judgmental ghost, being the last man on Earth, or maybe find that the love of your life has been stolen). But in this book, I will give you 20 short stories that will range from science fiction to romance, everything in between and sometimes even more. These stories will give you an entire picture of the Spanish language, and how to appreciate the subtlety of the language.The Spanish language is rich, full of small differences between the different countries. Things that might be one way in Argentina might be different in Spain or Mexico. But dont worry, with this book, you will have a firm grasp on the language, and you will be able to understand and have a conversation with any Spanish speaker.After each story, there will be a questionnaire section where you will answer questions about the stories in Spanish. I really suggest to grab a blank page, and write down the answers, or the small assignments that you will be given (dont worry, they wont be long!). Remember to write them in Spanish, so you can practice and use the language. Also, in this section, you will find grammar and fun facts not just from the stories themselves, but from the inspirations behind them, and facts about living in a Spanish country. I hope you like them.All these stories are written from my heart, and I deeply hope that you will find them funny, mysterious, romantic, or at least entertaining. Thats my goal as a writer, and I hope you enjoy your time reading (and learning!)Get your copy now!

No es por rabia que unto en bencina la situaciónde mi rostro, no son estas lágrimas las que apagarán mi cuerpoNo es por rabia que me incendio ni por orgulloque ilumino lo claro del día, lo trémulodel viento que aviva este chamuscar. Nadie debe creerque soy la ceniza que deje, sino este segundo de luz.