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📱 eBook en inglés BURN RATE

How MoviePass Spent $100 Million to Sell You $10 Tickets

DAVID R. CLARK

epubli- 9783565263530

 Empresa Administración y dirección empresarial

Sinopsis de BURN RATE

For $9.95 a month, you could see a movie every single day. It was the deal of the century for consumers, and a suicide mission for the company. MoviePass became the fastest-growing subscription service in history, gaining millions of users in months. There was just one problem: They paid the theaters full price for every ticket. The more customers used the product, the faster the company died.
"Burn Rate" is the wild story of Mitch Lowe and Ted Farnsworth, who tried to "blitzscale" their way to a monopoly by selling dollar bills for ten cents. It is a modern parable of Silicon Valley hubris, data-mining dreams, and the insanity of the "growth at all costs" mindset. Learn how they tried to stop users from going to the movies by changing passwords and blocking screenings, all while the ship went down in flames.

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Ficha técnica

Editorial: Epubli

ISBN: 9783565263530

Idioma: Inglés

Fecha de lanzamiento: 22/02/2026

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