eBook INGLÉS EPUB con DRM
Competition Demystified
A Radically Simplified Approach to Business Strategy
Por BRUCE C. GREENWALD y JUDD KAHN
Sinopsis
In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nations leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. Its easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Bruce Greenwald, one of the nations leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. Its easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
eBooks que transformarán tu forma de entender el dinero
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Portfolio
ISBN: 9781101218433
Idioma: Inglés
Fecha de lanzamiento: 18/08/2005
Especificaciones del producto
Recibe novedades de BRUCE C. GREENWALD directamente en tu email
Reseñas sobre Competition Demystified
Comparte tu experiencia con la comunidad lectora.
0 Reseñas
5 0
4 0
3 0
2 0
1 0
Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en
20€
Publicar una opinión supone haber leído y aceptado las
bases del sorteo
"Tu opinión tiene premio".
