eBook INGLÉS EPUB con DRM
Managing Across Borders 2nd Ed
Sinopsis
MANAGING ACROSS BORDERS is the definitive guide to the management of companies in todays global environment. Since its first publication in the US in 1989 it has established its authors as the leading authorities on the transnational company. It is based on a study of a diverse group of multinational companies including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals and the process described by Bartlett and Ghoshal provides valuable lessons on how to develop the organisational structures, administrative processes and management perspective necessary to success. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject. - Michael Porter, author of Competitive Strategy, Competitive Advantage of Nations etc.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Cornerstone Digital
ISBN: 9781446494523
Idioma: Inglés
Fecha de lanzamiento: 29/02/2012
Especificaciones del producto
Reseñas sobre Managing Across Borders 2nd Ed
Comparte tu experiencia con la comunidad lectora.
0 Reseñas
5 0
4 0
3 0
2 0
1 0
Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en
20€
Publicar una opinión supone haber leído y aceptado las
bases del sorteo
"Tu opinión tiene premio".
*Descuento de 15 euros en el eReader Vivlio Light Zen, válido para pedidos realizados en casadellibro.com del 13 de julio al 2 de agosto y solo para los 300 primeros compradores, hasta fin de existencias.