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Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Por Guy Kawasaki
Sinopsis
"Dont even think about trying to launch a startup without reading Guy Kawasakis Reality Check." -BizEd
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all theyve made is the Last Big Mistake.
Reality Check is Kawasakis all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all theyve made is the Last Big Mistake.
Reality Check is Kawasakis all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Ficha Técnica
Editorial: Portfolio
ISBN: 9781440634536
Idioma: Inglés
Fecha de lanzamiento: 30/10/2008
Especificaciones del producto
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