Restaurant Owner Year One

Every new restaurant begins with a pro forma, a financial spreadsheet projecting pristine, mathematical elegance. Investors see the projected cash flows and write the checks. But as the spectacular 77-day collapse of The Shaw Bijou proves, this document is often a fantasy—a map drawn by someone who has never visited the territory.
"Restaurant Owner Year One" dismantles the myth of the spreadsheet. Author Reid Holloway exposes how historical models like the 30/30/20/20 rule are financial fiction in the modern world. The book dissects the true costs that spreadsheets ignore: the $15,000 grease interceptor that balloons to over $120,000, the avian flu that makes eggs 230% more expensive, and the $5,864 hidden cost of a single employee quitting.
Through a forensic analysis of capital expenditures, prime cost volatility, and the brutal realities of month twelve, this book reveals why undercapitalization is the primary killer of new restaurants. It is an unflinching look at what the first year actually costs, providing the essential, clear-eyed audit every aspiring restaurateur must perform before signing a lease.