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Satellite Bankruptcy
How Motorola Burned $5 Billion to Call from Mount Everest
Por SARAH J. CONNORS
-5% de dto. exclusivo web
Sinopsis
In the late 1990s, Motorola had a vision: a network of 66 low-earth orbit satellites that would allow anyone to call anyone, from anywhere—even the North Pole. It was called Iridium. It was an engineering marvel, launching satellites faster than anyone in history. It was also a commercial catastrophe.
"The Satellite Bankruptcy" details one of the largest corporate failures of all time. It explains how a company became so obsessed with the engineering challenge that they forgot the customer (who didnt want to carry a brick-sized phone that didnt work indoors) and ignored the rise of terrestrial cell towers. A classic case study on the difference between a great invention and a great product.
"The Satellite Bankruptcy" details one of the largest corporate failures of all time. It explains how a company became so obsessed with the engineering challenge that they forgot the customer (who didnt want to carry a brick-sized phone that didnt work indoors) and ignored the rise of terrestrial cell towers. A classic case study on the difference between a great invention and a great product.
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Ficha Técnica
Editorial: Epubli
ISBN: 9783565258987
Idioma: Inglés
Fecha de lanzamiento: 19/02/2026
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