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The Physics of Brand
Understand the Forces Behind Brands That Matter
Por AARON KELLER, RENEE MARINO y DAN WALLACE
Sinopsis
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, youll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, youll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
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Ficha Técnica
Editorial: How Books
ISBN: 9781440342691
Idioma: Inglés
Fecha de lanzamiento: 21/07/2016
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