FEARLESS

ISBN: 9780998626147 Géneros: Sinópsis: Farris Lind was a fighter pilot a crop duster and in his later life a victim of polio He had a natural gift for promotion and an ability to turn a bad situation into something positiveFearless Farris as he was known built a thriving chain of gasoline stations by poking fun at himself and Idaho’s long monotonous stretches of desert by creating humorous roadside advertising in the tradition of Burma Shave signs TouristsDo Not Laugh at the Natives admonished one of the signs Petrified WatermelonsTake One Home to Your MotherInLaw suggested another planted in a field of melonsized boulders The reverse side of those signs advertised the next Stinker Station a few miles ahead They were called Stinker Stations because a major brand gasoline dealer had once called Lind a real stinker because of his low prices It took Fearless Farris about a second to latch onto that nickname and make a skunk his company mascot and logoHalfway through his career Lind contracted polio He spent much of his time in an iron long for the next 20 years Paralyzed from the neck down he was always hooked up to a respirator Even so he continued to operate his Stinker Stations and grow his business mostly from his bed He was honored as the Handicapped American of the Year in 1973 But his favorite recognition was when the Idaho Statesman ran a headline stating that he was the largest petroleum dealer in IdahoRick Just has written a new book about Lind called Fearless It tells how he went from being a dirtpoor teenager in the Depression to a multimillionaire always keeping his sense of humor through tragedy and triumph