MARKETING

Getting on in Business is a series of readers aimed at students at pre-intermediate and intermediate levels. Unlike traditional business English materials, this series offers concise and entertaining guides to key business disciplines and specific sectors of industry. They can be enjoyed by students who do not have any previous experience of business disciplines or to consolidate what they''ve already studied. Each book contains an outline of the major areas of the discipline. The explanations are in easy-to-follow English, and each chapter contains different kinds of activities. Comprehension activities throughout the book ensure that students have understood the concepts, while language exercises familiarise students with the new terms they have encountered in the text. Listening exercises, case studies, role-plays and discussions help students to apply business theory to realistic business situations. A CD accompanies each book and a comprehensive teachers'' guide is available separately.