REVENUE OPERATIONS

Crush siloes by connecting teams data and technologies with a new systems based approach to growth Growing a business in the 21st Century has become a capital intensive and data driven team sport In Revenue Operations A New Way to Align Sales and Marketing Monetize Data and Ignite Growth an accomplished team of practitioners academics and experts provide a proven system for aligning revenue teams and unlocking growth The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion With Revenue Operations you ll understand what it takes to successfully transition to the new system of growth without killing your existing business This practical and executable approach can be used by virtually any business large or small regardless of history or industry that wants to generate more growth and value By reading this book you will find Real world case studies and personal experiences from executives across an array of high technology commercial industrial services consumer and cloud based businesses The six core elements of a system for managing your commercial operations digital selling infrastructure and customer data assets Nine building blocks that connec