SOCIAL BUSINESS IMPERATIVE, THE

The power of Clara s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models The implications for every business regardless of industry or geography of today s social connected consumer cannot be overstated This book provides a powerful vision and a compelling call to action for company leaders everywhere Ted Mathas Chairman and CEO New York Life Social media is now the dominant online activity and drives more website traffic than online search The implications for businesses are as profound as the rise of Google fifteen years ago Delegating this opportunity to a social media team is not enough today s leaders must personally grasp the tectonic changes arising from today s social always connected customer and must re architect business practices and models accordingly In The Social Business Imperative Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle The functional breadth of this book is critical for today s leaders who must deliver a consistent experience across every brand touchpoint from marketing to sales to customer serv