THE ELEMENTS OF GRAPHIC DESIGN

Writing for graphic designers, art directors, and students, White (a seasoned graphic designer and educator) offers a method for successful designs for maximum reader comprehension. He demonstrates how to use scale, color, and position to guide the reader's eye through levels of importance. Other concepts include employing white space, using display and text type, and defining dominance in images and text. Imaginative analogies and hundreds of illustrations help demonstrate White's methods. Annotation c. Book News, Inc.,Portland, OR