VIDEO MARKETING

In a video first world video is one of the most effective tools marketers can use to raise brand awareness engage consumers drive website traffic and increase sales Video Marketing takes a step by step and in depth look at planning and creating great video campaigns as well as activating testing and measuring their success Featuring case studies from global household names such as adidas Kleenex and Red Bull it explores which video types and platforms brands should use using multi video campaigns live videos and webinars as well as creating and editing video campaigns on a budget using DSLRs and smartphones Updated with the latest developments this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds fake views and updates Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action