Adam Lashinsky

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.With access to current and former employees, as well as CEO Travis Kalanick who has recently taken a leave of absence from the company, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the DRI (Apples practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that years top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

La historia no contada del ascenso meteórico de Uber y las ambiciones masivas de su fundador y exCEO.Tanto Uber como Travis Kalanick han adquirido una reputación de ser combativos e implacables contra sus competidores. Han inspirado admiracion y aversion, ya que han burlado a los reguladores del gobierno, han puesto a la industria del taxi en picada y han generado controversia sobre la posible explotacion de los conductores. Incluso han reformado el comportamiento del consumidor profundamente arraigado de no aceptar un viaje de un extraño, en contra de las advertencias de la infancia de los padres de todos.La travesia de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los origenes de las ambiciones masivas de Kalanick en sus raices humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rapido crecimiento y expansion en diferentes industrias. A traves de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada unica de esta polemica empresa multimillonaria."Adam Lashinsky es uno de los periodistas mas perspicaces, emprendedores y energicos que cubre la tecnologia en los Estados Unidos hoy en dia. Siempre es un placer leerlo". Walter Isaacson, autor de Steve Jobs y The Innovators.

A no-holds-barred look at Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the worldUber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanicks ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Ubers meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers its worked so hard to recruit. With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Ubers vault. Its a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

#C#mo funciona realmente Apple? Descubre cu#ntos secretos se esconden en una manzana. Toda la magia de Apple a tu alcance.Cuando alg#n analista de Wall Street ha preguntado a Tim Cook, el CEO de Apple, por el modus operandi de la empresa, su respuesta ha sido siempre la misma: No quiero que nadie conozca nuestra magia porque no quiero que nadie nos copie. Cook resume con sus palabras una de las grandes paradojas del negocio. Los productos de Apple y su #ltimo cofundador Steve Jobs son conocidos en todo el globo y, sin embargo, poco se sabe sobre el funcionamiento interno de Apple. As# ha sido siempre, hasta ahora.Apple. El legado de Steve Jobs es una obra intuitiva y reveladora que nos descubre lo que los ejecutivos de Apple llaman la piedra filosofal y que nombra los sistemas, las t#cticas y las estrategias de gesti#n que han dado la posibilidad a Steve Jobs y a la compa##a de producir un #xito tras otro -Mac, iPod, iPhone, iPad- y hacer que sus productos sean art#culos de culto. Haciendo uso de una prosa period#stica documentada y precisa, Adam Lashinsky, uno de los periodistas encargados de cubrir Silicon Valley, introduce a los lectores en las pr#cticas de Apple y descubre la verdad acerca del funcionamiento de una de las empresas m#s admiradas de Estados Unidos....