DARREN BRIDGER

The New Consumers Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe doing the shopping * Why individuals Tastespace will triumph in the marketplace New Consumers are revolutionizing the world of business, our culture and social expectations. No longer confined by gender, age, ethnicity or income, they are breaking down barriers, shattering stereotypes and redefining the very meaning of consumerism and the marketplace. From traditional to online retailing, from tracking coolhunters to exploring tastepace, The Soul of the New Consumer unearths the very essence of New Consumers behavior - their drive for authenticity - and goes far beyond the simple concepts of how we shop or what we buy to answer the most important question of all: why. Every facet of the new economy, from buzz marketing and new retailing technologies to internet shopping, has dramatically altered not only how we buy but what we buy and why. In an era of cheap is chic, wealthy shoppers haggle to win even the smallest discounts ; gray consumers buy more rap and techno music than anyone else and are the fastest growing group of internet users ; and the Web and the power of micro-marketing have revolutionized forever the means of wooing new customers. New Consumers are taking over the world and redefining the very meaning of consumerism and the marketplace. As likely to be affluent over-fifties as ambitious under-thirties, New Consumers defy traditional marketing concepts and segmentation by age, gender or income. In pursuit of the authentic experience, New Consumers come together in their defining drive for all things real, in everything from food to fashion, foreign holidays to furniture, technology to spirituality. Their attention and interest have shifted from commodity to authenticity. In an affluent world now saturated with affordable products there are three new scarcities - time, attention and trust. This major book shows how these can be won by giving the soul control rather than putting customers on the customer is king pedestal. Over the past decade, Lewis and Bridger have been at the forefront of researching the New Consumers - studying their lifestyles, observing behavior and watching the steady rise in their numbers, influence and economic power. Here, for the first time and with example from Starbucks to Dyson, they report the results of their work, including Amexs use of computer technology to create intimate protraits of individuals - what the authors call tastepace. Regardless of product or service, for companies large and small, The Soul of the New Consumer gathers research from marketing, psychology, social trends and economics to present the first ever profile of the independent, individualistic, involved and well-informed consumers who are challenging the way marketing, selling and business are done.

Learn to confidently devise effective solutions in any situation with this fantastic guide to getting things done by focusing your mind and honing your decision making skillsWould you like to weigh up a situation and devise a resolution more effectively? Do you want to make decisions confidently and put them into effect with less worry? Would you like to be able to focus exclusively on the issue in hand rather than be distracted by a dozen irrelevant thoughts? Choices we can expect to encounter, from life-changing career moves to the best route to the coast, can expend a lot of time and mental energy if we havent learnt the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives analyzing a situation, sorting out how to respond to it, and taking action accordingly. We discover how to solve problems and make choices swiftly and satisfactorily, how to reduce mental stress while working under pressure, how to turn bright ideas into positive action. Following the techniques and exercises given here, youll soon find you are using your brain more efficiently. Your payback will be in greater confidence and greater peace of mind which in turn will help your mental processing. Step inside this virtual circle now, and join the blessed ranks of the sorted!

A cada dia, somos bombardeados por estímulos sensoriais gerados pelos diferentes dispositivos tecnológicos presentes na atualidade. E a cada minuto, nosso cérebro é inundado por milhares de imagens, textos e sons: um universo de informaçes cuja maioria acaba sendo ignorada pela mente humana. Com isso, uma parcela infima de conteudo e capaz de chamar atenço e desencadear alguma reaço em nosso comportamento e em nossas escolhas.E nesse contexto em que Darren Bridger apresenta Neuromarketing: como a neurociencia aliada ao design pode aumentar o engajamento e a influencia sobre os consumidores, reunindo dezenas de insights sobre neuromarketing e tecnicas de design baseadas nas mais recentes pesquisas sobre a neurociencia.Com uma abordagem pratica e profunda, esta obra e um guia pratico sobre como utilizar o neuromarketing para obter mais resultados em suas interaçes com clientes e consumidores.Apos a leitura deste livro, profissionais de marketing, comunicaço e design sero capazes de desenvolver produtos, marcas, experiencias, campanhas e demais iniciativas mais influentes e engajadoras.