Edward Russell-Walling

We are in the throes of a revolution, yet most of us are so disorientated by the rapid pace of technological and cultural change that we find it difficult to understand whats going on. 50 Digital Ideas you Really Need to Know provides a clear path through the confusion and misinformation surrounding those technologies that, for better or for worse, are transforming the world we live in and even the sort of people we are.Leading technology writer Tom Chatfield is a sure-footed guide to the seminal digital phenomena of our time, from the basic browsers that we use to surf the web and update our status on social networking sites, through to the implications for privacy of our permanently distracted world, to the culture jamming that is increasingly being used by protest movements, this is essential reading for anyone who wants to understand the profound social and behavioural changes wrought by the emerging digital age.

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff''s Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

Master the management ideas that shape the business world today.In a series of 50 accessible essays, Edward Russell-Walling introduces and explains the central ideas, tools and theories from some of the worlds biggest business gurus and leaders.From branding and outsourcing to supply and demand and the latest commercial concepts from the online world, 50 Management Ideas You Really Need to Know is complete introduction to the most important management ideas in history.

Master the management ideas that shape the business world today.In a series of 50 accessible essays, Edward Russell-Walling introduces and explains the central ideas, tools and theories from some of the worlds biggest business gurus and leaders.From branding and outsourcing to supply and demand and the latest commercial concepts from the online world, 50 Management Ideas You Really Need to Know is complete introduction to the most important management ideas in history.

50 cosas que hay que saber sobre management recoge de manera sugerente y amena 50 ideas clave del management, muchas de ellas de corte clásico, como el contenido de las competencias esenciales, estrategia corporativa, curva de experiencia, innovacion, liderazgo, outsourcing o alianzas estrategicas; pero al mismo tiempo recoge ideas innovadoras como son las relacionadas con la Responsabilidad Social Corporativa, la economia del conocimiento, organizaciones de aprendizaje, estrategias de oceanos azules o web 2.0.Cada uno de estos conceptos viene recogido en un maximo de cuatro paginas, por lo que la lectura es amena e interesante. Al mismo tiempo el indice y el glosario permiten acceder a cualquier idea rapidamente, lo que le convierte tambien en un libro de consulta.