GRAHAM JONES

The fast-track MBA in salesImagine having instant access to the worlds smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesnt work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself.In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson.Quick to read and intensely practical, this book will bring a little sales genius into your day.Fascinating insights that explode some of the myths around sales, sales management and sales strategyPhil Jesson, Academy for Chief ExecutivesWhat a great read... An insightful look at the world of sales Anthony Stears, The Telephone AssassinAs a sales specialist Im impressed by the amount of detailed research which supports the information in each chapterAndrew Docker, Andrew Docker Associates

Why we need a materialist spirituality for the secular left, and how to build one.The left commonly rejects religion and spirituality as counter-revolutionary forces, citing Marxs famous dictum that "religion is the opium of the people." Yet forms of spirituality have motivated struggles throughout history, ranging from medieval peasant uprisings and colonial slave revolts, to South American liberation theology and the US civil rights movement. And in a world where religion is growing, and political movements are ridden with conflict, burnout, and failure, what can the left learn from religion? Red Enlightenment argues not only for a deepened understanding of religious matters, but calls for the secular left to develop its own spiritual perspectives. It proposes a materialist spirituality built from socialist and scientific sources, finding points of contact with the global history of philosophy and religion. From cybernetics to liberation theology, from ancient Indian and Chinese philosophy to Marxist dialectical materialism, from traditional religious practices to contemporary art, music, and film, Red Enlightenment sets out a plausible secular spirituality, a new socialist praxis, and a utopian vision.

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesnt click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether youre operating purely online or offline too, Clickology shows you how to thrive.