JEFF COX

La Pildora es una parábola situada en la ficticia Essential Corporation, una compañía con una historia de éxitos pero con muchos problemas ocultos que le impedían tener un futuro prometedor. La que fuera lider de su industria -Essential- ahora esta perdida. Su line de producto insignia esta siendo eliminada por sus competidores. Una cantidad enorme de minorista esta desviando su atencion hacia clientes mas pequeños. Sospechas y culpas dentro de los departamentos. Lo peor de todo, los directivos lo niegan, algunos de ellos ocultan los problemas en lugar de trabajar para solventarlos. Otros luchan por mantener su estatus quo en lugar de buscar nuevas oportunidades. Narrado para altos directivos y directivos medios de todas las funciones, La Pildora, plantea los temas desde diferentes puntos de vista y presenta los intereses competitivos que hacen que la colaboracion entre lideres sea tan dificil. Da vida a un proceso de cambio que es el que expulsa el miedo y crea la comunicacion abierta, el compromiso comun y la direccion compartida. Aunque esta obra sea una ficcion, La Pildora es un hecho. Ha sido puesta en practica en decenas de compañias, incluyendo Black & Decker, Coleman, Master Lock, Parker Hannifin, Emerson, Danaher, y muchas otras. Ahora usted puede utilizarla. Podra poner en practica en su organizacion el proceso descrito para desarrollar rapidamente una cultura directiva que sea flexible, responsable y este guiada por las realidades del mercado mas que por los egos. Mientras sus competidores se debaten entre politicas e indecisiones, su compañia cambiara rapidamente conforme cambia el mercado, actuara mejor en los periodos dificiles y creara nuevas oportunidades para estar orientada por el mercado en lugar de orientada al mercado.

Un texto imprescindible para hombres de negocios. Sus autores, basándose en una larga investigación de campo, proponen una serie de pautas para triunfar en la empresa con un equipo de ventas sólido.

The Organic Cooks Bible is a much-needed resource that demystifies the array of organic ingredients available and details how to choose, store, and prepare them. An indispensible reference for home cooks, gardeners, and chefs, this book is much more than a produce guide; it also covers meat and poultry, diary and eggs, beans and grains, herbs and spices, and moreorganized alphabetically within each section for easy reference.Although organic foods are more readily available than they were just a few years ago, it takes a little effort to go organic in todays processed world. This book makes it easier, with in-depth descriptions of over 150 organic foods. It explains what makes these foods more flavorful nutritious than their nonorganic equivalents and gives information on nutrition, seasonality, what to look for, storage and preparation, and uses. More than 250 recipes capture the great taste of organic ingredients and add variety to everyday meals, with dishes like Winter Squash Soup with Pumpkin Seeds, Hazelnut-Crusted Pork Loin, and Rhubarb-Huckleberry Piemany contributed by leading organic chefs. Theres even a special Top Varieties section that lists over 900 of the best varieties of organic and heirloom produce available in the United States.Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. Weve been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention.... This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevenss employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers. Writer Jeff Cox has the amazing gift for translating technical ideas into creative, engaging stories, and his collaboration with sales and marketing expert Howard Stevens is based on empirical research collected from 250,000 salespeople, more than 1,500 people in corporate sales, and interviews with more than 100,000 actual customers who rated the strengths and weaknesses of the salespeople serving them. Packed with practical tips for salespeople, entrepreneurs, marketing managers, and business students, Selling the Wheel is an irresistible guide to sales styles, strategies, and markets.

Bio-activated charcoal called biochar is the new darling of organic gardeners, embraced for its outstanding abilities to enrich the soil and improve plant growth. Gardening with Biochar is the first comprehensive guide to understanding, making, and using it effectively in the home garden. In this highly accessible handbook, long-time garden writer Jeff Cox explains what biochar is and provides detailed instructions for how it can be made from wood or other kinds of plant material, along with specific guidelines for using it to enrich soil, prevent erosion, and enhance plant growth. Now widely available at garden centers, biochar is also being lauded for its ability to sequester carbon in the soil, making it good for the health of the planet as well as the plants. This publication conforms to the EPUB Accessibility specification at WCAG 2.0 Level AA.

From planting vines to savoring the finished product, Jeff Cox covers every aspect of growing flawless grapes and making extraordinary wine. Fully illustrated instructions show you how to choose and prepare a vineyard site; build trellising systems; select, plant, prune, and harvest the right grapes for your climate; press, ferment, and bottle wine; and judge wine for clarity, color, aroma, and taste. With information on making sparkling wines, ice wines, port-style wines, and more, this comprehensive guide is an essential resource for every winemaker.

Enjoy the rich and complex flavors of wine thats been matured to its peak. In this comprehensive guide, Jeff Cox provides everything you need to know to build and maintain your own wine cellar. Whether youre thinking of storing a few extra bottles in a spare closet or are looking to properly age a garage full of wine, youll find straightforward advice and helpful hints on successful cellaring techniques. Build and delight in your collection of wine while learning how to bring out the full potential of every bottle.

The countrys leading expert on organic food delivers the ultimate guide to the new culinary health movementfeasting on fermented probiotics, from artisanal cheese to kimchi.In his extensive career as a bestselling cookbook author and TV garden-show host, Jeff Cox has always been keenly aware of the microbiology that helps his garden flourish. He has long known that microbes keep our bodies healthy as they ferment food, releasing their nutritional power and creating essential vitamins and enzymes. In The Essential Book of Fermentation, Cox shares a bounty of recipes for nourishing the internal garden.Simplifying the art and science of fermentation, Cox offers a primer on the bodys microbial ecosystem, complemented by scrumptious recipes, and easy-to-follow pickling and canning techniques. Basics such as bread and yogurt help readers progress to wine, cheese, and a host of international delicacies, including kim chi and chow chow. Inspiring and innovative, The Essential Book of Fermentation serves up great taste along with great health on every page.

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. The author has been described by Fortune as a ''guru to industry'' and by Businessweek as a ''genius''. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors.Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex''s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems, and acts as an educator to many of the world''s corporations. The 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt''s ideas.