Leander Kahney

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, is a man who has turned his personality into a business philosophy. It is hard to believe that the same man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). Inside Steve's Brain cuts through the cut of personality that surrounds Jobs to unearth the secrets that underline his success. In Inside Steve's Brain, Leander Kahney distils the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership manual, a fascinating insight into one of the critical business and cultural figures of our time. 'A fresh and novel perspective . . . Apple is all about messianic zeal, as any of its millions of devotees will attest. Kahney has produced a rich, essential read for them to get inside Job's head and discover what makes Apple insanely great.' Jon Swartz, USA Today

Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steves Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahneys book is a rich and insightful examination of a man who was at once a business poineer, and a cultural icon.

Cuesta comprender que un solo hombre revolucionara primero el mundo de la informática (con Apple), luego el de la animación (con Pixar) y más tarde el de la música digital (con el Ipod). No parece sorprendente que sean muchos los que le idolatren. Por otro lado, son cuantiosas las anecdotas e historias que corren sobre su mal caracter y su fuerte temperamento. En la cabeza de Steve Jobs aborda el culto a la personalidad hacia el presidente de Apple, sacando a relucir el secreto de su incuestionable exito. Nos aproxima a su fgura, dejando asi constancia de las multiples contradicciones que conforman su mente: la de un elitista que menosprecia la estupidez del projimo, la de un hombre obsesivo con escasas habilidades sociales o la de alguien que profesa el budismo antimaterialista. El resultado de este libro es parte biografia parte guia de liderazgo. Un retrato del mas signifcativo ejemplo de constancia y talento del mundo de los negocios. Una narracion imposible de abandonar.Aproximacion polemica al ser mas idolatrado en el mundo de la empresa, el diseño y la informatica libro ameno, agil e imposible de abandonar. La presencia constante de Jobs en prensa y la fuerza de la marca Apple en medios digitales ayudar promocion del libro.

The first biography of Apple's CEO, Tim Cook'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street JournalIn 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com.

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

An intimate look at the legendary British designer behind Apples most iconic products - including the Apple WatchWith the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apples decline, and become his spiritual partner.Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the worlds most powerful brand.Little has been known about this shy, softly-spoken designer. Until now. This riveting book tells the story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.Sheds new light on technologys most-watched design teamObserverA real pleasureGQLeander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steves Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

One of USA Todays Best Business Books of 2008-now updated with a new chapterIts hard to believe that one man revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steves Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So whats really inside Steves brain? According to Leander Kahney, who has covered Jobs since the early 1990s, its a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobss very public health crisis and the debate about Apples future.

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of historys greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cooks leadership Apple has soared: its stock has nearly tripled to become the worlds first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But hes also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the worlds leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steves Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Sir Jonathan "Jony" Ive é o designer industrial mais famoso do mundo - e o mais secreto. Pouco se sabe sobre o inglês que é o cérebro por trás de duas décadas de produtos Apple. Leander Kahney, autor

Its been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.The beautifully designed second edition of The Cult of Mac takes you inside todays Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.Whether youre an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

Cuando Steve Jobs murió en 2011, muchos temían que fuera insustituible y que Apple descarrilara rápidamente. Mucha gente está esperando cualquier inconveniente que sufra la empresa para poder decir que Jobs era inigualable y que su reemplazante Tim Cook no esta a la altura de sus responsabilidades.Sin embargo, desde entonces Apple ha sido mas rentable que nunca. Se convirtio en la primera empresa del mundo que alcanzo una capitalizacion de un trillon de dolares. Al ser una persona introvertida y enigmatica, la antitesis de Jobs, Cook no despierta las pasiones que su antecesor, pero los numeros y los resultados hablan de su capacidad de gestion.En esta biografia corporativa se explica por que Jobs designo a Cook como su sucesor y cuales son las actitudes que le han permitido seguir manteniendo a Apple en la cresta de la ola.

Cuando Steve Jobs murió en 2011, muchos temían que fuera insustituible y que Apple descarrilara rápidamente. Mucha gente está esperando cualquier inconveniente que sufra la empresa para poder decir que Jobs era inigualable y que su reemplazante Tim Cook no esta a la altura de sus responsabilidades.Sin embargo, desde entonces Apple ha sido mas rentable que nunca. Se convirtio en la primera empresa del mundo que alcanzo una capitalizacion de un trillon de dolares. Al ser una persona introvertida y enigmatica, la antitesis de Jobs, Cook no despierta las pasiones que su antecesor, pero los numeros y los resultados hablan de su capacidad de gestion.En esta biografia corporativa se explica por que Jobs designo a Cook como su sucesor y cuales son las actitudes que le han permitido seguir manteniendo a Apple en la cresta de la ola.