Linda Scott

En 1987, Nike lanzó el anuncio que cambió la industria publicitaria para siempre: era el primero en incluir una grabación original de The Beatles. ¿La canción elegida? "Revolution". Su compositor, John Lennon, ya habia muerto, pero los tres miembros del grupo que le sobrevivieron emprendieron acciones legales contra la multinacional para impedir su uso. Sin embargo, no lograron su proposito porque los derechos estaban en manos de Michael Jackson. Lennon habia comenzado a escribir la cancion en 1967 en la India, mientras la juventud occidental padecia la resaca del "Verano del amor" y se intensificaban las protestas contra la guerra de Vietnam.Publicidad y revolucion indaga en los avatares de "Revolution", desde su lanzamiento como oda al pacifismo pasando por su conversion en himno a unas zapatillas deportivas y su controvertido uso posterior como musica ambiental en la campaña de Donald Trump.

La sorprendente conexión entre la cultura pop y el marketing publicitario y político. En 1987, Nike lanzó el anuncio que cambió la industria publicitaria para siempre: era el primero en incluir una

La respuesta a El capital de Karl Marx que no se olvida de la mitad de la población. Mejor Libro del Año para el Financial Times. Estamos en 2020. El 99% del comercio internacional y los contratos institucionales de compraventa los firman hombres. La esclavitud moderna es mayoritariamente femenina. El 80% de toda la superficie cultivable del mundo tiene nombre masculino. El pulso de la economia es profundamente desigual, pero estamos en 2020 y nunca ha sido tan facil resolver tantos problemas atacando solo uno. En este ensayo incontestable, nominado por el Financial Times como Mejor Libro del Año, Scott desarrolla el concepto "Economia Doble X", que alude tanto a las descomunales desigualdades que el sistema global provoca en las mujeres como al poder colectivo potencial de todas ellas si tuvieran la opcion de afectar directamente a las decisiones economicas a lo largo del globo. A pesar de estar continuamente amenazada, subyugada y devaluada, esta economia XX contiene las semillas de un sistema cooperativo mas exitoso y respetuoso que el orden bajo el que vivimos ahora. La economia Doble X es una solida denuncia del sistema financiero actual, pero tambien una apasionada exhortacion hacia un cambio que tendria repercusiones en cada aspec...

The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time.In 1987, Nike released their new sixty-second commercial for Air shoesand changed the face of the advertising industry. Set to the song Revolution by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennons place in the leftist imagination.Advertising Revolution traces the song Revolution from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trumps campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennons writing of the song?Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industrys mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

No one can anticipate what it will be like for you the day you discover you must become a caregiver for one or both of your parents. As you begin to care for them, you will be filled with questions and looking for advice. Our Turn to Parentshows you how to work with your parent to become their caregiver and their champion, and it provides the tools you need to make decisions and feel confident that you are doing right by your aging parents. With stories from real lives, it also offers honest and personal anecdotes about surviving these trying times. Our Turn to Parent is the best and most thorough caregivers guide available in Canada today. Our Turn to Parentoffers practical advice ondeciding when you need to step in and help developing the caregiver relationship with your parentsdiscussing with the family your parents hopes and plans for the future adapting the home so that it is safe and comfortable for their evolving needsfinding appropriate care and help in your communitychoosing the right place for your parent to live should independent living no longer be possiblenavigating the medical systemorganizing your parents finances before they become incapacitatedmaking clear your parents personal care and end-of-life wishescaring for yourselfI have found the last few years to be the most challenging in my life and the most fulfilling. I have laughed with my mother and cried with my mother, but most of all I have been there for her as she was for me as I was growing up.A Caregivers Story