Richard P. Rumelt

«Un clásico de la estrategia». Management Today «Un gigante en el terrero de la estrategia». McKinsey Quarterly Un clásico de los negocios, inspirador para cualquiera que ocupe una posición de lidera

Financial Times, Best Business Books Forbes, Best Business Books The Next Big Idea Club, Best Leadership Books The Globe & Mail, Best Management Books A bracingly direct guide about the pitfalls of strategy, based around a climbing metaphor" (Financial Times) What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and incoherent policies. Richard P. Rumelts breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challengethe aspect that is both surmountable and promises the greatest progressand taking decisive, coherent action to overcome it. Rumelt defines the essence of the strategists skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. He teaches that every person and every organization faces multiple challenges; the trick is to concentrate on those that can be solved the addressable strategic challenges. His concept of a Strategy Foundry builds a new way for senior management to construct a strong strategy.

«Un clásico de la estrategia». Management Today«Un gigante en el terrero de la estrategia». McKinsey QuarterlyUn clásico de los negocios, inspirador para cualquiera que ocupe una posición de liderazg