STEPHEN ANSOLABEHERE

Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nations leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

How Americans make energy choices, why they think locally (not globally), and how this can shape U.S. energy and climate change policy.How do Americans think about energy? Is the debate over fossil fuels highly partisan and ideological? Does public opinion about fossil fuels and alternative energies divide along the fault between red states and blue states? And how much do concerns about climate change weigh on their opinions? In Cheap and Clean, Stephen Ansolabehere and David Konisky show that Americans are more pragmatic than ideological in their opinions about energy alternatives, more unified than divided about their main concerns, and more local than global in their approach to energy.Drawing on extensive surveys they designed and conducted over the course of a decade (in conjunction with MITs Energy Initiative), Ansolabehere and Konisky report that beliefs about the costs and environmental harms associated with particular fuels drive public opinions about energy. People approach energy choices as consumers, and what is most important to them is simply that energy be cheap and clean. Most of us want energy at low economic cost and with little social cost (that is, minimal health risk from pollution). The authors also find that although environmental concerns weigh heavily in peoples energy preferences, these concerns are local and not global. Worries about global warming are less pressing to most than worries about their own citys smog and toxic waste. With this in mind, Ansolabehere and Konisky argue for policies that target both local pollutants and carbon emissions (the main source of global warming). The local and immediate nature of peoples energy concerns can be the starting point for a new approach to energy and climate change policy.