Tom Kelley

A brilliant guide to fostering creativity and business innovation, "The Ten Faces of Innovation" shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the "anthropologist", going into the field to see how customers use and respond to products; later you might be the "hurdler", who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

The author of the bestselling the art of innovation reveals the strategies ideo, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. the role of the devils advocate is nearly universal in business today. it allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. nothing is more potent in stifling innovation. over the years, ideo has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. among these approaches are the anthropologistthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. filled with engaging stories of how kraft, procter and gamble, safeway and the mayo clinic have incorporated ideos thinking to transform the customer experience, the ten faces of innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. seguir leyendo criticasadvance praise for the ten faces of innovationessential reading for every single person in your organization--even the ceo should read it! each page contains a nugget thats worth the price of the entire book. wow. seth godin, author ofpurple cowa concensus is emerging that innovation must become most every firms job one. hurdle one, however, is a doozer: establishing a culture of innovation. ideo thought leader tom kelley offers a thoroughly original and thoroughly tested approach to creating that culture of innovation. rigorously applying his ten faces will get the innovation ball rolling ... fast. bravo! tom peterscritical acclaim for tom kelleys previous national bestseller the art of innovationtom kelley has unlocked the magic box of innovation for corporate america. bruce nussbaum, businessweekin light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book the art of innovation. yet kelley makes a good case.... practical, clearly written, and highly detailed. usa todayon nearly every page, the story of some upstart invention is recounted in patter thats as good as a skilled magicians. almost like visiting an ideo workshop in person.wired contraportadaweve all been there. the pivotal meeting where you push forward a new idea or proposal youre passionate about. a fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. and then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: let me just play devils advocate for a minute . . .whats truly astonishing is how much punch is packed into that simple nine-word phrase. in fact, the devils advocate may be the biggest innovation killer in america today . . . why should you care? and why do we at ideo believe this problem is so important? because innovation is the lifeblood of all organizations . . . today, companies are viewed less for their current offerings than for their ability to change and adapt and dream up something new. whether you sell consumer electronics or financial services, the frequency with which you must innovate and replenish your offerings is rapidly increasing. the ten faces of innovation is a book about innovation with a human face. its about the individuals a...

There isnt a business that doesnt want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroids I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. There isnt a business in America that doesnt want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit. IDEO doesnt buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEOs focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive." In entertaining anecdotes, Kelley illustrates some of his firms own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley takes the reader through the IDEO problem-solving method: Carefully observing the behavior or "anthropology" of the people who will be using a product or service Brainstorming with high-energy sessions focused on tangible results Quickly prototyping ideas and designs at every step of the way Cross-pollinating to find solutions from other fields Taking risks, and failing your way to success Building a "Greenhouse" for innovation IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the shows highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devils advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologistthe person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEOs thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

La Confiance créative est au coeur de linnovation. Croire que la créativité et linnovation sont lapanage de certains esprits dits "créatifs" est une idée fausse. Dans cet ouvrage, illustré de nombreux exemples, les freres Kelley, deux grandes figures de linnovation, nous montrent de façon lumineuse et vivante que nous sommes tous -hommes ou organisations- capables de faire preuve dinnovation et de creativite si nous apprenons a nous faire confiance avec un bon outil : le Design Thinking - que ce soit pour resoudre un probleme, optimiser ou creer un produit.

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the creative types. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the worlds top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. Creative Confidence is a book that will help each of us be more productive and successful in our lives and in our careers.

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the worlds top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

La innovación es el alma de toda empresa, el combustible que mantiene en marcha una organización en un mercado muy complicado. Sin embargo, por su propia naturaleza resulta muy difícil planificarla, cuantificarla y darla a conocer a traves de la formacion. En Las diez caras de la innovacion, Tom Kelley, director general y hermano del fundador de IDEO, explica como hacerlo.Kelley revela las estrategias que aplica su empresa mundialmente famosa, IDEO, para impulsar el pensamiento original y derrotar a los pesimistas que reprimen la creatividad. Identifica diez roles clave desarrollados que cualquiera puede adoptar con el fin de innovar en diferentes situaciones. Todos los roles -el antropologo, el saltador de vallas, el arquitecto de experiencias y el interpolinizador, por citar solo algunos- se ilustran con ejemplos reales que le ayudaran a transformar su modo de trabajar. El resultado es una brillante guia para fomentar la creatividad y desterrar al abogado del diablo.