Will Guidara

El libro que cautivó a más de medio millón de lectores, que inspiró la serie The bear y que revolucionó la industria del tercer sector. Con solo veintiséis años, Will Guidara asumió el mando de Eleve

THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'Any organization would benefit from his thinking Simon Sinek, bestselling author of Start With WhyOne of the five best management books I have ever read. Plus, it is the most engaging and entertaining Roger Martin, bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service and leadership from the former co-owner of legendary restaurant Eleven Madison Park.At just twenty-six years old, Will Guidara took charge of Eleven Madison Park: a struggling New York City two-star brasserie that had never lived up to its breathtaking room. Eleven years later, it was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation?Radical reinvention, a true partnership between the kitchen and the dining room and memorable, over-the-top, bespoke hospitality.

El libro que cautivó a más de medio millón de lectores, que inspiró la serie The bear y que revolucionó la industria del tercer sector.Con solo veintiséis años, Will Guidara asumió el mando de Eleven Madison Park, un restaurante cuyo esplendor quedaba lejos en el tiempo, convirtiendolo a los pocos años en el mejor del mundo. ¿Como lo logro? Con una filosofia revolucionaria: un cambio de paradigma que situaba al cliente en el centro de su negocio y que abogaba por dar siempre mas de lo que se espera de uno. Guidara y su equipo convirtieron simples servicios en experiencias extraordinarias. El ejemplo mas memorable es la vez en la que sirvieron unos perritos calientes a dos clientes de sus tres estrellas Michelin que se lamentaban de llevar dias en Nueva York sin haberlos probado aun.La publicacion de este libro se ha convertido en un fenomeno de ventas en Estados Unidos y sirvio como referencia para la segunda temporada de la serie del momento, The Bear. Su historia, que trasciende el mundo de la cocina, ha servido de inspiracion para aquellos que, como Guidara, buscan alcanzar la excelencia, sorprender y resolver los desafios profesionales que la vida les plantea. El secreto esta en convertir cada gesto, cada accion ordinaria, en un momento inolvidable.Will no solo transformo un restaurante, sino que desafio toda nuestra idea de lo que es el servicio. Simon Sinek autor de Empieza con el porque

El libro que cautivó a más de medio millón de lectores, que inspiró la serie The bear y que revolucionó la industria del tercer sector.Con solo veintiséis años, Will Guidara asumió el mando de Eleven Madison Park, un restaurante cuyo esplendor quedaba lejos en el tiempo, convirtiendolo a los pocos años en el mejor del mundo. ¿Como lo logro? Con una filosofia revolucionaria: un cambio de paradigma que situaba al cliente en el centro de su negocio y que abogaba por dar siempre mas de lo que se espera de uno. Guidara y su equipo convirtieron simples servicios en experiencias extraordinarias. El ejemplo mas memorable es la vez en la que sirvieron unos perritos calientes a dos clientes de sus tres estrellas Michelin que se lamentaban de llevar dias en Nueva York sin haberlos probado aun.La publicacion de este libro se ha convertido en un fenomeno de ventas en Estados Unidos y sirvio como referencia para la segunda temporada de la serie del momento, The Bear. Su historia, que trasciende el mundo de la cocina, ha servido de inspiracion para aquellos que, como Guidara, buscan alcanzar la excelencia, sorprender y resolver los desafios profesionales que la vida les plantea. El secreto esta en convertir cada gesto, cada accion ordinaria, en un momento inolvidable.Will no solo transformo un restaurante, sino que desafio toda nuestra idea de lo que es el servicio. Simon Sinek autor de Empieza con el porque

The must-read New York Times bestseller thats redefining hospitality and inspiring readers in every industry. - Featured in FXs The Bear and Showtimes Billions- JP Morgan NextList PickWill Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining roomand memorable, over-the-top, bespoke hospitality. Guidaras team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give morenot less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality businessand we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industrys most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we dofor ourselves, the people we work with, and the people we serve.

THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW 'THE BEAR'Any organization would benefit from his thinking Simon Sinek, bestselling author of Start With WhyOne of the five best management books I have ever read. Plus, it is the most engaging and entertaining Roger Martin, bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service and leadership from the former co-owner of legendary restaurant Eleven Madison Park.At just twenty-six years old, Will Guidara took charge of Eleven Madison Park: a struggling New York City two-star brasserie that had never lived up to its breathtaking room. Eleven years later, it was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation?Radical reinvention, a true partnership between the kitchen and the dining room and memorable, over-the-top, bespoke hospitality.

Há tempos, os chefs dos melhores restaurantes do mundo são celebrados por serem irracionais em relação à comida que servem. No Eleven Madison Park, eles buscaram descobrir o que poderia acontecer se

From the acclaimed team behind Manhattans three-Michelin-starred Elven Madison Park restaurant comes this deluxe cookbook showcasing the foods, ingredients, and culinary history of New York.After landing rave reviews for their transformation of Eleven Madison Park from a French brasserie into a fine dining restaurant, chef Daniel Humm and general manager Will Guidara decided to refashion their Manhattan restaurant into a showcase for New Yorks food artisans. Instead of looking abroad for inspiration, Humm and Guidara headed to their own backyards, exploring more than fifty farms in the greater New York area and diving into the citys rich culinary heritage as a cultural melting pot. In I Love New York, Humm and Guidara present an in-depth look at the regions centuries-old farming traditions along with nearly 150 recipes that highlight its outstanding ingredientsfrom apples, celery root, and foie gras to nettles, pork, scallops, and venison. Included among these dishes designed explicitly for the home cook are reinterpretations of New York classics, like Oyster Pan Roast, Manhattan Clam Chowder, and the Bloody Mary. Lushly illustrated with photographs of the areas dramatic landscapes and the farmers who tend the land, this unique ode introduces the concept of New York regional cuisine as it celebrates the bounty of this exceptional state.

THE NEW YORK TIMES BESTSELLERAS SEEN ON THE HIT TV SHOW THE BEARAny organization would benefit from his thinking Simon Sinek, bestselling author of Start With WhyOne of the five best management books I have ever read. Plus, it is the most engaging and entertaining Roger Martin, bestselling author of Playing to WinThe inspiring, bestselling guide to the essential lessons in service and leadership from the former co-owner of legendary restaurant Eleven Madison Park.At just twenty-six years old, Will Guidara took charge of Eleven Madison Park: a struggling New York City two-star brasserie that had never lived up to its breathtaking room. Eleven years later, it was named the best restaurant in the world.How did Guidara pull off this unprecedented transformation?Radical reinvention, a true partnership between the kitchen and the dining room and memorable, over-the-top, bespoke hospitality.Guidaras team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation.But the most lasting impact was felt behind the scenes. Guidaras leadership philosophy empowered his team to think and act differently, learning: How to deliver praise and criticism with intention Why the solution to the toughest business challenges is often to give more, not less How real magic happens when every employee starts thinking like an owner Now in Unreasonable Hospitality, Guidara shows us that every business can choose to be a hospitality business and how we can all transform ordinary transactions into extraordinary experiences.Packed with vivid stories from the worlds most celebrated restaurants, and featuring industry icons such as Daniel Boulud and Danny Meyer, Unreasonable Hospitality is an essential read for anyone who wants to lead with generosity, build exceptional teams, and create work that truly matters.