William C. Taylor

A menudo, una idea puede parecer excesivamente radical o incluso descabellada pero, con frecuencia, es justo lo que su empresa necesita.En una época de competencia feroz y profundas recesiones, las empresas no pueden permitirse seguir haciendo las cosas como han hecho hasta ahora. Pero ¿como considerar nuevas propuestas cuando existe tanta presion por conseguir resultados inmediatos?Utilizando sus años de experiencia en el mundo empresarial, el cofundador y editor de Fast Company, una de las revistas de gestion empresarial mas admiradas del mundo, nos explica cuales son los mejores metodos para llevar a cabo un proceso de cambio que garantice un retorno inmediato.Para ello, en Hazlo distinto y triunfa analiza en profundidad veinticinco compañias, con y sin animo de lucro, para descubrir como han conseguido progresar de forma notable en circunstancias dificiles. Entre estas empresas se encuentran IBM, Zappos, Swatch, Girl Scouts, Interpol, hospitales de grandes ciudades, bancos con un ritmo de crecimiento rapido y compañias aereas.Si usted o su empresa necesitan cambiar para seguir siendo competitivos, este es su manual de referencia.

A menudo, una idea puede parecer excesivamente radical o incluso descabellada pero, con frecuencia, es justo lo que su empresa necesita.En una época de competencia feroz y profundas recesiones, las empresas no pueden permitirse seguir haciendo las cosas como han hecho hasta ahora. Pero ¿como considerar nuevas propuestas cuando existe tanta presion por conseguir resultados inmediatos?Utilizando sus años de experiencia en el mundo empresarial, el cofundador y editor de Fast Company, una de las revistas de gestion empresarial mas admiradas del mundo, nos explica cuales son los mejores metodos para llevar a cabo un proceso de cambio que garantice un retorno inmediato.Para ello, en Hazlo distinto y triunfa analiza en profundidad veinticinco compañias, con y sin animo de lucro, para descubrir como han conseguido progresar de forma notable en circunstancias dificiles. Entre estas empresas se encuentran IBM, Zappos, Swatch, Girl Scouts, Interpol, hospitales de grandes ciudades, bancos con un ritmo de crecimiento rapido y compañias aereas.Si usted o su empresa necesitan cambiar para seguir siendo competitivos, este es su manual de referencia.

William Taylor aclamado por la prensa con su anterior novela The Blue Lawn, ha trazado un soberbio retrato de unos jóvenes al borde de la madurez. Dos de los estu-diantes más populares del instituto, Paul Carter y Adrian Vanderlaar, comienzan el último curso llenos de confianza y de una jactancia insensata, completamente seguros de su primacía en el orden social de ese instituto. Sin embargo, un suceso cambiará radicalmente sus vidas. Repleto de emoción, humor y humanidad, y con una falta de sentimentalismo muy valiente en la descripción de los avatares sufridos por los dos muchachos Una piedra en el estanque es una narración compleja repleta de acciones, reacciones y consecuencias.

Theres no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too longFar away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesnt just mean designing mobile apps and developing virtual-reality headsets.In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment.The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine whats possible in their fields.

The most powerful and instructive change manual youll ever read. It will persuade and inspire you to change your business, your work, and maybe your life. Daniel H. Pink, bestselling author of A Whole New MindIn Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways for effective leadership to shake things up and make positive change in difficult times. Exploring how twenty-five for-profit companies and nonprofit organizationsincluding IBM, Zappos, Swatch, the Girl Scouts, and Interpolmade remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing todays leaders in every field:Do you see opportunities the competition doesnt see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking. Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another. Are you the most of anything? In business today, the middle of the road is the road to ruin. Are you getting the best contributions from the most people? Change is not a game best played by loners. Anything but your typical business book, Practically Radical, a powerful guide to corporate transformation, is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most excitingand often eccentricCEOs in the United States, while detailing their remarkable strategies for success.Whos going to write the next chapter in the saga of American business? Whos going to chronicle the best way to compete, the new way to win? Thats the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.How do you outthink the competition and build a business that cant be ignored?Strategy as Advocacy: Learn how companies like Southwest Airlines and HBO arent just selling a product, but championing a cause that redefines their industries. Open-Source Innovation: Go inside Pixar and other creative powerhouses to see how they harness collective intelligence and why "nobody is as smart as everybody."Next-Practice Case Studies: Get an inside look at the unconventional logic behind pioneers like Netflix, Craigslist, and ING Direct to discover a new playbook for success. The Character of Competition: Understand why attracting the right people is the ultimate competitive advantage and how to design a company culture where the most original minds can win.