eBook INGLÉS EPUB sin DRM
Authentic Asset Framework
How to Turn Artisans, Regions and Ingredients Into Brand Assets
Por CLARA JENSEN
-5% de dto. exclusivo web
Sinopsis
In a market saturated with sameness, authenticity stands as a brands most valuable currency. This book explores how artisans, regional identities, and locally sourced ingredients can become powerful strategic assets that differentiate a product and elevate its story. It examines the intersection of cultural heritage, craftsmanship, and branding—revealing how to integrate local authenticity into modern brand systems without dilution or exploitation. Readers will learn how to map value across the supply chain, build partnerships rooted in respect, and communicate uniqueness through storytelling that resonates with discerning consumers. Combining strategic insight with case‑based analysis, the book positions local identity as a catalyst for sustainable brand equity and long‑term trust.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Epubli
ISBN: 9783565365814
Idioma: Inglés
Fecha de lanzamiento: 28/03/2026
Especificaciones del producto
Reseñas sobre Authentic Asset Framework
Comparte tu experiencia con la comunidad lectora.
0 Reseñas
5 0
4 0
3 0
2 0
1 0
Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en
20€
Publicar una opinión supone haber leído y aceptado las
bases del sorteo
"Tu opinión tiene premio".
