Sinopsis
Experience the Message is an exciting guide to todays revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumers highly cluttered radar screen. This book reveals how todays companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Basic Books
ISBN: 9780786734856
Idioma: Inglés
Fecha de lanzamiento: 04/03/2009
Especificaciones del producto
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