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Minds for Sale
Reshaping Everyday Life through Attention Capitalism Platforms
Por VEDA GRANT
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Sinopsis
The attention economy did not emerge from a conspiracy. It emerged from a business model. In the early 2000s, Google discovered that the vast reservoirs of behavioural data generated by its users — what people searched for, clicked on, hesitated over, and abandoned — constituted something more commercially valuable than the searches themselves. By feeding this data into predictive algorithms and selling the resulting behavioural forecasts to advertisers, Google effectively invented a new economic logic: one in which the user was not the customer but the raw material, and in which the platforms fundamental product was not a service but a prediction of human behaviour. Harvard Business School professor emerita Shoshana Zuboff named this logic surveillance capitalism — "as significant a threat to human nature in the 21st century as industrial capitalism was to the natural world in the 19th and 20th."
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Ficha Técnica
Editorial: Epubli
ISBN: 9783565411191
Idioma: Inglés
Fecha de lanzamiento: 14/04/2026
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