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Adidas: How the rivalry with Puma shaped the brand's identity

EDITORIAL, MAX

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MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY (EBOOK)

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-max editorial-9781779749444
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FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY. (EBOOK)

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-9791399028492
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Versos de amor y sexo

CRUZ ELÍAS

-max editorial-9781779749048
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TikTok: The secret behind meteoric rise and engagement manipulation

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-max editorial-9781779749130
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SUBWAY: WHAT REALLY HAPPENED BEHIND THE SCENES TO CAUSE THE BRAND TO LOSE ITS RELEVANCE (EBOOK)

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-max editorial-9781779749024
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VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE (EBOOK)

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-max editorial-9781779749192
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PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEY (EBOOK)

EDITORIAL, MAX

-max editorial-9781779749109
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STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE (EBOOK)

EDITORIAL, MAX

-max editorial-9781779749178
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RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLE (EBOOK)

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-max editorial-9781779749123
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SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLD (EBOOK)

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-max editorial-9781779749086
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Rolls-Royce: Why Every car the brand has a hidden and personalized story.

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-max editorial-9781779749055
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Zara: The Real Reason why Brand Never Spends Millions on Advertising

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-max editorial-9781779749222
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NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERS (EBOOK)

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-max editorial-9781779749079
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WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISES (EBOOK)

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-max editorial-9781779749185
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NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLY (EBOOK)

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-max editorial-9781779749147
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PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKET (EBOOK)

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-max editorial-9781779749116
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SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRES (EBOOK)

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-max editorial-9781779749000
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UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS (EBOOK)

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-max editorial-9781779749239
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NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS (EBOOK)

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