1,000 MARKS

A collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present The biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents The humble mark is central to all of these well honed identities often acting as shorthand for the brand itself Marks are everywhere they enter our collective psyche they re part of the cultural landscape and they symbolise the relationships we form with brands The 1 000 marks featured in this book represent the diverse range of identity work created by Pentagram partners past and present Since its inception Pentagram has designed marks for everyone from multinational corporations to start ups government agencies nonprofits and social enterprises clubs societies individuals districts and even whole countries Regardless of your identity an original mark that you can take ownership of is the starting point for communicating who you are and what you do There are many approaches to creating a distinctive logo and all of them can be seen here from bold typographic wordmarks to pictorial symbols and more abstract solutions Printing them in black and white helps us see them in their pur