DONT MESS WITH THE LOGO

Jon and Andy lay out a road map for great brand management packed with the essentials of brand theory and practical tips to make it happen It does for brand management what the Haynes workshop manuals do for cars Peter Gowers Chief Executive InterContinental Hotels Group Asia Pacific Brands are about difference and personality This book really is different It makes you think and makes you smile Peter Fisk The Genius Works Branding isn t rocket science but it sometimes pretends to be Here s abook without such pretensions a book to make you smile learning while you smile John Simmons Director The Writer an enjoyable read full of practical tips There is far too much jargon in business generally and in branding and communications in particular this book is an entertaining antidote to that Mike Lee OBE CEO Vero Communications Humorous practical and everything you need to know about branding This is a different kind of business book You will find no jargon or dense theory laden text Building a brand with impact is one of the most important tasks that any business faces Few people understand how to actually go about creating an effective brand This book is a no holds barred guide to what brand building is what it isn t and exactly what you