RITUALS AND ROUTINES

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts with a view to challenging conventional wisdom and to offer insight for practitioners Routines and rituals are part of everyday being Routines can be useful for individuals in structuring messiness in their lives while rituals are often more spectacular in nature and typically involve a collective event Routines and rituals can be traditional established new or reinvented as well as personal social and or emotional Traditionally rituals have been characterised by formality customs regularity and procedure conversely routines public or private have been considered less important in their significance and meaning Employing several research methods literature review ethnography netnography autoethnography and in depth interviews and examining a variety of contexts ranging from hen parties clothing to collegiate tailgating and the Covid pandemic this edited volume reveals typologies and tactics for strategic practitioner use and policy makers as well as identifying avenues for further research The chapters in this book were originally published as a special issue of Journal of Marketing Management