THE FASHION ENTREPRENEUR

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan to organizing a structure scaling a business and strategizing for growth Readers will develop theoretical and practical approaches to supply chain management and marketing strategies Led by the author s vision and packed with interviews from iconic figures in fashion the book shows that despite all that is wrong with today s fashion system there has never been a better time to be a visionary game changing fashion entrepreneur Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing publicity brand collaboration and legal representation