THE FAT BOYS DOWNFALL AND HOW ELMER LEARNED TO KEEP IT OFF

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice Dont sell the steak-- sell the sizzle. The Fat Boys Downfall is the sequel to The Fat Boys Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. After losing all that weight he found it creeping back on him. So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up._,