THE VISUAL ELEMENTS DESIGN

With insights and examples from designers at publications from Nature to the New York Times an essential guide to creating figures and presentations In this short handbook award winning science communicator Felice C Frankel offers a quick guide for scientists and engineers who want to share and better understand their research by designing compelling graphics for journal submissions grant applications presentations and posters Like all the books in the Visual Elements series this handbook is also a training tool for researchers Distilling her celebrated books and courses to the essentials Frankel shows scientists and engineers from students to primary investigators the importance of thinking visually This crucial volume in the Visual Elements series offers a wealth of engaging design examples Case studies and advice from designers at prestigious publications and researchers own before and after examples show how even the smallest changes to color type composition and layering can greatly improve communication Ideal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications the book explains the steps for creating a concise and communicative graphic to highlight the most important aspe