HOOKED

NEW YORK TIMES BESTSELLER From the 1 New York Times bestselling author of Salt Sugar Fat comes a gripping The Wall Street Journal exposé of how the processed food industry exploits our evolutionary instincts the emotions we associate with food and legal loopholes in their pursuit of profit over public health The processed food industry has managed to avoid being lumped in with Big Tobacco which is why Michael Moss s new book is so important Charles Duhigg author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet But what if some of the decisions we make about what to eat are beyond our control Is it possible that food is addictive like drugs or alcohol And to what extent does the food industry know or care about these vulnerabilities In Hooked Pulitzer Prize winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food Moss uses the latest research on addiction to uncover the shocking ways that food in some cases is even more addictive than alcohol cigarettes and drugs Our bodies are hardwired for sweets so food giants have developed fifty six types of sugar to add to their products and ways to exploit our evolutionary preference for fast ready to eat fo