Michael Moss

Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In "Salt Sugar Fat, " Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would "cease to exist" without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

NEW YORK TIMES BESTSELLER From the 1 New York Times bestselling author of Salt Sugar Fat comes a gripping The Wall Street Journal exposé of how the processed food industry exploits our evolutionary instincts the emotions we associate with food and legal loopholes in their pursuit of profit over public health The processed food industry has managed to avoid being lumped in with Big Tobacco which is why Michael Moss s new book is so important Charles Duhigg author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet But what if some of the decisions we make about what to eat are beyond our control Is it possible that food is addictive like drugs or alcohol And to what extent does the food industry know or care about these vulnerabilities In Hooked Pulitzer Prize winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food Moss uses the latest research on addiction to uncover the shocking ways that food in some cases is even more addictive than alcohol cigarettes and drugs Our bodies are hardwired for sweets so food giants have developed fifty six types of sugar to add to their products and ways to exploit our evolutionary preference for fast ready to eat fo

The No.1 New York Times BestsellerIn China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the bliss point of sugary drinks. He unearths marketing campaigns designed in a technique adapted from the tobacco industry to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.Are you ready for the truth about whats in your shopping basket?

Sommes-nous prêts à entendre la vérité sur le contenu de nos assiettes ?À partir de dossiers confidentiels, de notes internes et de témoignages d’anciens cadres de l’agroalimentaire, l’Américain Mich

NEW YORK TIMES BESTSELLERFrom the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. "The processed food industry has managed to avoid being lumped in with Big Tobacco-which is why Michael Mosss new book is so important."-Charles Duhigg, author of The Power of HabitEveryone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestle, Mars, and Kelloggs -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the `bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?

¿Estás preparado para averiguar lo que contiene tu cesta de la compra?En abril de 1999, once representantes de las mayores empresas alimentarias de Estados Unidos se reunían a puerta cerrada para debatir acerca de la creciente epidemia de obesidad y como actuar frente a ella. Una pregunta flotaba en el aire: ¿Ellos eran de algun modo los responsables? A lo largo de los años, los fabricantes de la industria alimentaria se han disputado la primacia en el sector elevando, cada vez mas, las cantidades de sal, azucar y grasa en los alimentos que producen. Unos ingredientes cuyo uso deliberado han estudiado y controlado metodicamente, basandose en estudios cientificos que demuestran que actuan sobre nuestro cerebro proporcionandonos un placer adictivo similar al que generan drogas como la cocaina. Michael Moss, prestigioso periodista de investigacion, dedico cuatro años de su vida a indagar en distintas compañias entrevistando a cientificos y publicistas, entre otros, y visitando laboratorios y departamentos de marketing para descubrir las tacticas ocultas que tiene uno de los sectores, en mayor medida responsable de nuestra salud, para engancharnos a sus productos. Con todo ello, Moss ha escrito este libro en el que describe como la industria manipula los alimentos para ...